
To You, It's Breakfast. To Us… It's Everything.
We weren't 100% sure what we were doing when this all started and we made a lot of mistakes. But one thing we always got right is making products our customers actually love, because we don't make products for our customers - we make products with them.
At the end of the day, we're not saving the world.
We're just trying to make breakfast better.

The Beginning
How do you even start an oatmeal company? Our founder, Brian, didn't know either… but he did it anyway.













Here We Are Today
With 2.4 million customers, an amazing crew of 300+ people, and facilities in AZ & OH… and
we're just getting started.


Want to try an unreleased flavor? Of course you do.
Want to try an unreleased flavor? Of course you do.
Strawberry Shortcake

































Growing Online Community with 95,000+ Members
Pssst... you should join!





















Now that you've read all that...
Try it for yourself!
